Foresight PR: Crisis Case Study 1

Media/Public Relations - Issues Management - Internal Communications - Event Planning, Email waliczek@foresightpr.com, Tel 847-909-0318, Fax 847-620-2515

Case Studies: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8

Crisis Case Study 1

Client: Midwestern 400-bed medical center

Business challenge
Restore patient confidence in the hospital’s Catholic identity after a nun on staff was caught writing racist slogans on a ladies room wall.

Objective
Demonstrate appropriate compassion for the nun/perpetrator and a sensitivity to the issues this highly inflammatory situation raises.

Planning process
Foresight PR consultants:

Assessed the situation – the woman had mental problems – her excuse that she was “trying to bring attention to the evils of racism” was farfetched.

Assisted in strategy development – despite the objections of the nun’s order, we had to be straightforward about the incident with employees and the media.

Shaped situation-specific messages and their compelling proofs – We abhor racism. We treat all patients equally. We dealt with this situation appropriately.

Matched messages to audiences.

Recommendation/implementation
Assisted in the organization and conduct of both internal and external communications – the local media were voracious.Re-assessed, re-tooled as necessary

Results/outcome
Client received high marks from the public and the media for being forthright and taking appropriate action.

Client has been the star performer of its six-hospital system for several years

Case Studies: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8

Visionary Team
(Click on any name for a short Bio).

Partners	Associates
John F Cullen	Clint Giese
Mindy S Kolof	Eve Swire
Anne T Waliczek	Michelle Thomas

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